Castle - season 3#

ABC announced on 30 March 2010 that a television series, Castle has been renewed for its third season with a 22 episode full-season order. Presently, mystery solving crime dramedy, “Castle” is at an all time high after receiving a huge ratings boost this week. So the network has decided to renew the series for a third season. Castle Season 3 premieres this September with the first of 22 new episodes.

“Castle’s latest episode attracted the show’s largest audience to date (14.5 million viewers) and gave ABC its best scripted performance in the time-slot in 14 years. Yeah, that’s crazy considering when the show first began there were rumors of cancellation floating around every week. ABC’s season 3 pick-up order will include a full 22 episodes so sit back relax and enjoy more campy detective action. I for one, have yet to get into “Castle” because my DVR is already on overload due to my current roster but I’m happy for its success,” according to EW.

ABC’s “Castle” TV show revolve around Richard Castle (Nathan Fillion), who is a cult favorite for fan-boys around the globe because of his connection to Joss Whedon. A well-known mystery novelist and divorced father raising his adolescent daughter (Molly Quinn as Alexis), while being kept grounded by his Broadway diva mother (Susan Sullivan as Martha Rodgers). When viewers first met Castle, he was creatively blocked. Castle found inspiration in the form of a bright and aggressive homicide Detective Kate Beckett (Stana Katic) to solve the years-old unsolved murder of her own mother, when the NYPD questioned him in connection with a series of murders staged to imitate crime scenes from his books.

On ABC’s “Castle” TV show, Castle and Beckett instantly clashed. When Castle stepped in to help find the copycat killer, sparks of another sort also began to fly, leading both to danger and a hint of romance. They both built on their new relationship, investigating more strange homicides in New York, when initial case was solved on ABC’s “Castle” TV show. Castle has used his newfound experience in the field as fodder with Beckett as his muse for his latest and soon-to-be-published bestseller, Heat Wave.

phsycic octo

Paul the octopus could make millions

International icon and unofficial king of Spain, Paul the Oracle Octopus has officially retired from the World Cup match-predicting racket and may now be used to cash in. According to CNN, the Sea Life aquarium where Paul resides is entertaining offers for Paul's promotional services and PR people are drooling over his potential to make millions.

PR guru Max Clifford, best known for generating tabloid headlines such as "Freddie Starr ate my hamster," believes Paul, who was born in England, has ended his soothsaying days at exactly the right time. "Obviously his 100 percent record is remarkable but the minute he gets it wrong it all disappears," Clifford told CNN.

Now Paul could star in light-hearted commercials. "If you get it right, and remember Paul has had worldwide success ... you're talking about an earning potential of £2 or £3 million (up to $4.5 million), maybe more. It's got to bring a smile to everybody's face. You've got the world's first multimillion-pound octopus here.

Up to $4.5 million for the endorsement of an octopus that ate a clam out of a box labeled with the flag of a match-winning team eight consecutive times? It's ridiculous, but when you consider the money paid to humans who have done far less than that to endorse a wide range of horrible products, it starts to make sense.

[Video: Watch the octopus in action]

The only problem with Paul? He's just six months shy of the average three-year lifespan for an octopus. Then again, that's probably a generous assessment of how long people will remember him anyway.

Another expert agreed, saying there was no limit to the ways in which Paul could be marketed. "Obviously he has a short shelf life but there are many options," said Allyson Stewart-Allen, director of London-based International Marketing Partners.

"A good use for him would be in adverts featuring two competing brands, such as Coke or Pepsi. Which does Paul prefer?" said Stewart-Allen.

"The gaming industry would be the logical use for Paul, or marketing a service that compares the market. Or he could just be an icon, marketing a company like Octopus Travel, for instance.

So keep an eye out for Paul the octopus billboards, TV ads and Happy Meal toys over the coming months. Followed by the most expensive octopus dish ever.